Racharo Global Style Guide
A practical reference page for Racharo’s global typography, spacing, links, buttons, content hierarchy, tables, quotes, lists, and marketplace language. Use this page to review changes made in Site Editor → Styles before applying them across the product.
Typography
Racharo should feel clear, dependable, and easy to scan. Body copy should be calm and readable, while headings should carry enough weight to create strong hierarchy without feeling heavy.
Heading 1 — Build with confidence.
Heading 2 — Find the right provider
Heading 3 — Compare materials and services
Heading 4 — Delivery and availability
Heading 5 — Provider information
HEADING 6 — LABEL / EYEBROW
This is standard body text. A customer can browse verified providers, compare pricing, review service areas, and request a quote. Text can also use strong emphasis and subtle emphasis without becoming visually noisy.
Small supporting copy should remain readable and useful. Muted text is appropriate for metadata such as location, availability, quote age, or verification details.
Links and actions
Primary actions should be unmistakable. Secondary actions should remain visible without competing with the main task.
Core marketplace categories
Materials
Cement, sand, stone, bricks, steel, ready-mix concrete, tiles, plumbing, electrical, and other building materials from local providers.
People
Masons, electricians, plumbers, carpenters, painters, contractors, architects, engineers, and other skilled professionals.
Equipment
JCBs, excavators, tools, machinery, rentals, and other equipment for projects of different sizes.
Transport & Services
Delivery, freight, design, installation, testing, project support, and other construction services.
Lists
Unordered list
- Verified provider information
- Clear service areas
- Transparent quotes
- Genuine customer reviews
- Availability and delivery information
Ordered list
- Post what you need
- Receive provider quotes
- Compare the important details
- Choose the right provider
- Review the experience
Quote and trust messaging
Good marketplace design should make the important information obvious and the next action easy to understand. — Racharo product principle
Verified means something specific
Racharo should always explain what has actually been verified—such as phone, address, or business documents—rather than using a vague trust badge.
Quote comparison table
| Provider | Total | Delivery | Verified |
|---|---|---|---|
| Shree Building Supply | ₹22,750 | Tomorrow | Yes |
| Pakur Materials Centre | ₹22,250 | 2 days | Yes |
| Local Building Store | ₹23,000 | Today | Pending |
Price is important, but it should never be the only factor. Delivery time, verification, availability, service area, and reputation all help customers make better decisions.
Marketplace states
Active
A requirement is open and providers can respond.
Pending
An action is waiting for verification, review, or another participant.
Selected
The customer has chosen a provider.
Completed
The requirement has been fulfilled and can move to review.
Closed / Cancelled
The requirement is no longer accepting quotes.
Form language
What do you need?
Example: 50 bags of OPC cement
Project location
Example: Pakur, Jharkhand
Quantity or scope
Example: 50 bags
When do you need it?
Example: Tomorrow
Additional details
Include delivery requirements, preferred brands, specifications, access constraints, or anything else the provider should know before quoting.
Notifications and feedback
Success: Your requirement has been posted.
Information: Three providers have sent quotes.
Pending: Your business verification is being reviewed.
Warning: This quote expires in 2 hours.
Error: We couldn’t save your changes. Please try again.
Empty state: No quotes yet. We’ll let you know when providers respond.
Technical text
GET /wp-json/racharo/v1/providers
POST /wp-json/racharo/v1/requirements
POST /wp-json/racharo/v1/quotesTechnical information should remain readable and visually distinct from normal body content.
Content width and rhythm
Normal reading content should stay comfortably narrow. Marketplace sections, cards, search results, tables, and dashboards can use the wider layout when the information benefits from more horizontal room.
Sections should have enough vertical separation to make scanning easy without creating excessive empty space.
Racharo writing principles
- Be direct rather than clever.
- Show the information people need to make a decision.
- Use plain language.
- Make verification precise.
- Avoid unnecessary urgency.
- Keep actions clear and predictable.
- Use consistent labels throughout the product.
Final CTA
Build with confidence.
Find the right materials, people, equipment, transport, and services for your project.
Post a Requirement · Browse Providers
This page is intentionally broad. It gives us one place to review the global design system before we build the production Racharo templates, customer dashboard, provider dashboard, and admin experience.